Clever ADHD Coach Marketing

Lose Keys and Find a Client

We’re such a clever group – if we lose our keys and they are found attached to our new ID tag, we may have found a new client to boot. What will you do with yours? I’ve already found new professional contacts in my area just by putting my keys and tag on the counter when I make a purchase and someone asks me, ‘are you an ADHD coach?’ Write to with your tag suggestions.

Keys to Planning for Successful Conference

You have read about what was going to happen at the conference and now we’ll share what did happen. Over the next few months we’ll present the conference stories from different angles including impressions, events, people, and coaching. Do you have a story to tell? Please write

To start off, the Atlanta 2012 ACO conference was the largest ACO conference to date. Conference Chair Judith Champion created the intention to have 130 attendees from the very beginning of conference planning and we had 130 people attending as both presenters and attendees. The power of intention in this event was key to its success in so many ways.

Choose Your Keynote Speakers Well

Keynote Speakers: Dr. Evelyn Polk-Green and Wendy Lippard

From the moment Dr. Evelyn Polk-Green, our first Keynote Speaker was introduced to the muted echoes of suitcase wheels across the slate floor and out the hotel front doors, this conference was an intentional experience. In some forms of coaching, the session begins when the appointment is made and ends when the client returns home. Before, during, and after the sessions some form of processing occurs.

Taken in that vein, let’s review the process of attending a conference. There is all the pre-conference planning; travel plans, client preparation, family preparation, and the anticipation of meeting new and old friends for starters.

What was Your Conference Intention?

What did you state as your conference intention and what do you bring to it? When you show up at an ACO conference, you make a difference in the energy and people feel their value and inclusion in the event.

There are the choices to make at the conference itself. Which breakout session is new to you? Familiar? Enticing? Practical? Which one calls your name to become more of an educated and trained ADHD Coach?  This year, our breakouts caused perspiration – there were too many to choose just one at a time (again, the largest number of break-outs in conference history).

Sherri Danzig, Nikken International

And, at what point do you sleep in, get a massage, or go shopping, all components of good self-care? This year the ACO had its first Wellness Room, a lovely space dedicated to quiet reflection, meditation and massage therapists. Attendees signed up for their massages or worked on their wellness plan to develop a wellness profile in their Spiritual, Physical and Emotional lives.

It’s the People that are Key to ACO Success

Ah, the people. I intended to meet two key people in the development of the ADHD coach profession:

  • Madeline Griffith-Haynie (Optimal Function Institute) and
  • Peggy Ramundo, co-author (You Mean I’m Not Lazy, Stupid or Crazy) and I did.

I met Peggy on the first night and sadly learned about the illness of her friend, co-author, and ADHD coach Kate Kelly. Meeting Madeline held out ’til the last day, during the last breakout session when I arrived late and looked woefully around for a seat. She motioned me to sit next to her in the front row. Finally, I had fulfilled my conference intention and met two of my heroines of the ADHD coaching profession. That’s the kind of intentional contact you only get at a conference.

Every Attendee can Find Their Key Opportunity to Volunteer

I worked on the proposal committee, the conference committee, and am on the ACO Board as Circle editor. It was a privilege to be part of a 32-workshop weekend that infused so many of our fellow ADHD Coaches with robust ideas, new friendships, new challenges, and a growing professional community to support us in our coaching endeavors. But as happens with my eager-to-please version of ADHD, I may have overdone it as I only attended two workshops and I didn’t get the Circle out last month (did you notice?).

State Your 2013 Intention to Volunteer

You are key to next year’s success. I have ideas for an artist’s committee (did you see the video displayed this year?), an entertainment committee (we had some challenges around that so more about it when you contact me or the VP), and a Wellness Room committee. Judith Champion has created an extensive summary of all the volunteer positions needed to run the show for next year. There are easily one hundred (100) volunteer opportunities needed to make the 2013 conference work! As we know, it’s never too early to start planning for next year’s ACO conference.

Please contact the ACO vice president at and volunteer now for next year. Many hands make light work.