After listening to the recording of the announcement at the ADDA conference in July regarding the formation of another ADHD coach credentialing body, I offer this review of the proceedings.

Please understand this is my opinion. I do NOT SPEAK FOR THE ACO.

[n.b. The recording is not great. There are lots of places you just can’t hear–or understand–who is talking. Also, because I was not at the meeting I can not attest that the recording is complete or has not been edited.]

I have done my best to understand the recording and background stories and to interpret the message which, reduced to what I believe are the key points, follows:

Because of various disagreements with the IAAC, Barbara Luther and Chana Klein announced the construction of a new ADHD coach credentialing body. This organization will be in direct competition with the IAAC. As such they will have to create new, measurable core competencies that they believe will more accurately assess an ADHD coach’s skill.

At its center, this is an issue of conflicting values.

The IAAC values ADHD knowledge and requires that coaches who apply for, and receive, their credentials are “accomplished personal and professional coaches first.”

PAAC, from what I gathered from the recording, chooses to put a higher value on observable coaching skills–both life coaching and ADHD coaching–for their certified coaches.

Because no one has seen any ADHD coach-testing mechanism, it is impossible to judge the merits of either. However, both groups have perfectly reasonable values. I can see where either one organization or the other might be more appealing to any given ADHD coach.

Perhaps, therefore, there may even be value in having two organizations.

However, I am disappointed at the lack of specific information that Barbara and Chana were able to share about their plans. In speaking from their own frustration with the past, Barbara and Chana missed the opportunity to clearly present their plans for the future. They both freely admit that they only decided on this course of action about a week or so before the conference. I wish they had waited.

In addition, they shared information about the internal workings of the IAAC that, in my opinion, they just shouldn’t have.

Barbara and Chana’s campaign to discredit the IAAC designation of SCAC is unprofessional and irresponsible. Look, many of the newly minted SCAC’s are coaches of such renown that no one would argue over their designation. On the other hand, why do Barbara and Chana get to question others who also received the designation. What if the only people who applied were people who believed they were qualified?

PAAC currently has nothing to offer but an idea with no legs. They made a big splash with a very little stone.

Barbara and Chana say it will take about a year for their process to be in place. And, in that time, the IAAC has space to work the kinks out of their certification process and get on with their show.

Kerch McConlogueBut then, that’s just my opinion. If you want to talk to me about it, please drop me a note.

Kerch McConlogue, CPCC, PCC