We had this great note from our friends at SHIRE about the Adult ADHD Is Real Campaign:
We are thrilled to update you on the continuing successes of the “Adult ADHD Is Real” PSA campaign. The campaign won awards in two categories at last Thursday night’s 2009 DTC National Advertising Awards: the Gold Advertising Award for “Best Disease Education Campaign” and Silver for “Best Integrated Campaign.” The DTC Awards showcased the best marketing and advertising programs of the past year, including several leading pharmaceutical companies and brands, and was held during the annual DTC National Conference in Washington, D.C.
The DTC National Conference is one of the industry’s leading annual direct-to-consumer (DTC) events. The June issue of the organization’s publication, DTC Perspectives Magazine, will feature coverage of this year’s DTC National Conference and will profile each of the DTC National Advertising Award winners. DTC Perspectives Magazine is the only pharmaceutical industry magazine dedicated to DTC marketing and advertising, and with an exclusive focus on DTC and direct contact with many practitioners in the industry, DTC Perspectives is well positioned to serve as the platform for the industry to recognize and honor the leading marketers, campaigns and companies in consumer marketing.
We’re pleased to see that our campaign continues to be recognized for raising awareness that ADHD in adults is a real and treatable medical disorder. These awards are a testament to our well conceived and well executed campaign that has already helped thousands of people – a huge thanks to all of you for your continued participation and support!
Find more information about this program here.